The key to marketing real estate is to properly price the property. A professional appraisal will give you an in-depth analysis of the property, the surrounding community and recent sales of comparable properties and any other factors that would affect the value or marketability of the property.

Having the property appraised prior to placing it on the market will help you to develop a marketing strategy. The appraisal will give you an insight as to how a lender will look at the property and will make you aware of any deferred maintenance that may have to be addressed to meet certain lending guidelines. The appraisal will indicate if the property meets HUD/FHA minimal property standards and if the property is eligible for FHA financing.

The appraisal report will also give you an indication as to how a buyer will compare your property to similar homes that have recently sold in your neighborhood or market area.

Properly pricing your property will eliminate marketing time and cut your advertising expense. Most professional real estate agents will suggest a pre-listing appraisal.

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